Throw another ratings win on the fire:
Ending a 12-year hiatus, Tribune-owned WPIX-TV, New York, returned the Yule Log to the air Christmas morning and won the 8 a.m.-to-10 a.m. time slot. The two-hour video of a log blazing in a fireplace while Christmas carols played averaged a 3.1 rating and 10 share in the Nielsen Station Index, propelling the WB affiliate to a No. 1 ranking in the Big Apple for the holiday. The Yule Log was an annual fixture for New York viewers on WPIX from 1966 to 1989 and was brought back this Christmas.